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One of the traps that some bloggers fall into is that their blogs often become quite one-dimensional in terms of the type of posts they write.
Mixing up the types of post that you write can add interest and character to your blog, which will help to keep readers over the long haul. There are many types of posts that you might like to use—here are 20 to start experimenting with:
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From the reader’s point of view, I would want to see four areas covered in your first blog post:
1 – Who you are. Tell me about your business, but also introduce me to the blog’s writers. Share pictures. The more information about yourself and your business that you are willing to share, the easier it will be for me as a reader to trust you.
2 – Why you are blogging. Possibly the most important question you can answer, because it will force you to spell out your intentions to your audience. And as always, consider your audience when answering this question, ask yourself, ‘Why would someone come to this blog, what would they be looking for?’