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If you read a lot of blogs, you’re probably already familiar with gravatars — custom images that represent certain commenters. These images are a kind of personal logo that identifies them and says something about their personality.
Here’s how gravatars work….
From the reader’s point of view, I would want to see four areas covered in your first blog post:
1 – Who you are. Tell me about your business, but also introduce me to the blog’s writers. Share pictures. The more information about yourself and your business that you are willing to share, the easier it will be for me as a reader to trust you.
2 – Why you are blogging. Possibly the most important question you can answer, because it will force you to spell out your intentions to your audience. And as always, consider your audience when answering this question, ask yourself, ‘Why would someone come to this blog, what would they be looking for?’